MARKETING STRATEGY + IMPLEMENTATION
You’ve Got a Business to Run.
Let Us Handle the Marketing.
Valarie Blair & Co. helps growing businesses turn marketing into a clear plan—and put it into action.
Choose strategy, hands-on implementation, or both, with support built around your goals and budget.
Strategy first. Then the right marketing to support it.
Get the marketing support you need—from a focused strategy to help bringing it to life.
Marketing Strategy & Planning
Clear priorities, messaging, and a practical roadmap built around your business goals.
Branding & Creative Direction
Positioning, visual identity, and creative guidance that make your business recognizable.
Content & Social Media Marketing
Content planning, creation, and social media support to connect with your audience.
Lead Generation & Digital Advertising
Focused campaigns that reach the right audience and generate qualified inquiries.
Websites & Landing Pages
Clear, purposeful pages that help visitors understand your offer and take action.
Conversion Optimization & Marketing Automation
Better customer journeys, follow-up, and systems that turn interest into action.
Ways to Work Together
Strategy + Implementation
A clear plan plus hands-on help with agreed marketing activities—from a focused project to ongoing monthly support.
We define deliverables, responsibilities, timing, and fees before work begins. Advertising spend and third-party costs are outlined separately.
Strategy & Planning
A focused project to clarify your goals, audience, messaging, and priorities. Leave with a practical plan your team can use.
Ongoing strategic guidance is available to keep your plan on track.
Understand
We learn about your business, audience, goals, and what’s already working.
Plan
We agree on priorities, scope, and a practical path forward.
Implement
Your team puts the plan to work, or we provide the agreed implementation support and review results together.
A Few Common Questions
Do you offer strategy, implementation, or both?
All three options are available. Start with a strategy, get help executing an existing plan, or combine planning and implementation.
Can you work with our team or vendors?
Yes. We can work alongside your team and specialists, with clear responsibilities and agreed deliverables.
How do projects and ongoing support work?
We recommend a focused project or ongoing support based on your goals. Scope, timing, fees, advertising spend, and third-party costs are agreed before work begins.
Why Blair?
I’m Blair Johnson, founder of Valarie Blair & Co. My background spans entrepreneurship, marketing, sales, and technology.
I bring clear priorities, practical advice, and a focus on what happens after someone notices your business. Whether you need direction or help getting the work done, we build support around your goals, budget, and agreed scope.
Smarter marketing. Clear strategy.
Real growth.
20 YEARS
Experience spanning entrepreneurship, marketing strategy and complex B2B sales.
13x Revenue Growth
Retail business from approximately $150K to $2M in revenue.
54% Open Rate
Strategic communications that consistently reach and engage members.
Ready to get marketing off your plate?
Need a clear marketing plan, help getting it done, or both? Tell us about your business and what you’d like to accomplish.
We’ll talk through your priorities and recommend a practical next step.